The biggest name in British menswear is fast becoming Oliver Spencer. After several successful seasons at London Fashion Week Men’s, the eyes of the world have been watching as Oliver delivers time and time again. I have been lucky enough to attend the last 3 seasons shows, and have become one of his biggest supporters to anyone who will listen. It is quite true that fast fashion is taking over the industry in many ways, and people want value for money. That does not mean that we have to compromise on quality, I feel very strongly on this fact. Especially for outerwear/knitwear pieces – you need something that not only does the job and keeps you warm in the winter months, but lasts season long. Besides, buying Oliver Spencer is a treat to yourself – not a throw-away purchase.
When I think of Modern British style, my immediate thought is Oliver Spencer. For me, its all about finding a brand that matches your own individual style and to a certain extent your personality. I personally have a formal approach to dressing fusing with a touch of casual at times – which you can do with pretty much the entire AW17 collection.
It is by far my favourate collection to date, with some real standouts including the Soft leather bombers with contrasting shearling, oversized parka coats and powder blue polo necks.
Oliver takes inspiration from pared-back modern day menswear, creating a collection with a ‘Velvethead’ twist, referencing the cultural roots of music and fashion. The tough colour palette of autumnal, burnt orange and forest green is enhanced with contrasting tones of powder blue, blush pink and grey. Blackwatch Plaid and clean wide horizontal zig-zag stripes play a role. They are softened by deconstructed and washed fabrics including soft velvet, corduroy and wool with contrasting leather. Oliver’s signature cropped trousers are seen throughout, paired alongside new long-line jackets, roll neck jumpers and stacked sole plimsolls. Oversized parka coats are introduced to the collection with a versatile ergonomic design, transforming from coat to rucksack for the wearer.
I love the campaign itself, which comes with its very own video: